Being in this industry, you have no choice but to keep updated on the latest trends and changes throughout marketing as a whole (not a bad thing of course!).
Whether that’s a Google algorithm change or recognising and differentiating between user behaviours, it’s more important than ever to be one step ahead of your competitors, and that’s where learning from the professionals comes in handy.
I’m a huge advocate for attending conferences, webinars and seminars, but where do we start?!